History of Running Shoes Altra?
Altra, founded in 2009 by Golden Harper and Brian Beckstead, emerged as a significant player in the running shoe industry by focusing on the unique needs of runners. The brand is renowned for its innovative design philosophy, which emphasizes a “FootShape” toe box that allows the toes to splay naturally, promoting comfort and stability. Altra’s shoes also feature a zero-drop platform, meaning there is no height difference between the heel and forefoot, encouraging a more natural running gait. This approach was inspired by Harper’s experiences with minimalist running and the desire to create footwear that supports the body’s biomechanics. Over the years, Altra has gained a loyal following among trail and road runners alike, continually evolving its product line to incorporate new technologies while staying true to its core principles. **Brief Answer:** Altra, founded in 2009, revolutionized running shoes with its FootShape toe box and zero-drop platform, promoting natural foot movement and comfort. The brand quickly gained popularity among runners for its innovative designs that support biomechanics.