History of Athletic Running Shoes Nike?
The history of athletic running shoes at Nike began in 1964 when co-founders Phil Knight and Bill Bowerman launched the company as Blue Ribbon Sports, initially distributing Onitsuka Tiger shoes. In 1971, they introduced their first line of footwear under the Nike brand, featuring the iconic Swoosh logo. The release of the Nike Cortez in 1972 marked a significant milestone, becoming popular among runners and casual wearers alike. The 1980s saw the introduction of innovative technologies like the Air cushioning system, which revolutionized comfort and performance. Over the years, Nike has continued to lead the market with advancements such as Flyknit and React foam, catering to both elite athletes and everyday runners, solidifying its position as a dominant force in the athletic footwear industry. **Brief Answer:** Nike’s history in athletic running shoes began in 1964 with Blue Ribbon Sports, evolving into the Nike brand in 1971. Key milestones include the launch of the Nike Cortez in 1972 and innovations like Air cushioning in the 1980s, leading to ongoing advancements that cater to both elite and recreational runners.