History of Asics Shoes Running?
Asics, originally founded in 1949 as Onitsuka Co. Ltd. by Kihachiro Onitsuka in Japan, began its journey by producing basketball shoes. The brand transitioned to running shoes in the 1960s, gaining international recognition when its Tiger Corsair model was worn by athletes at the 1966 Tokyo Olympics. In 1977, the company rebranded as Asics, an acronym for “Anima Sana In Corpore Sano,” meaning “A Sound Mind in a Sound Body.” Over the years, Asics has focused on innovative technologies and research, leading to the development of iconic models like the Gel series, which introduced gel cushioning for enhanced comfort and performance. Today, Asics is celebrated for its commitment to quality and performance, making it a favorite among runners worldwide. **Brief Answer:** Asics started as Onitsuka Co. Ltd. in 1949, initially producing basketball shoes before shifting focus to running shoes in the 1960s. It rebranded as Asics in 1977 and became known for innovative technologies, particularly the Gel cushioning system, solidifying its reputation in the running community.